A new online book that takes a fresh look at software development... informative, funny, witty, and takes a lively and engaging look at issues facing any software development organization.

Capers Jones
Chief Scientist Emeritus
Software Productivity Research LLC

The book amply proves that the key to software development lies in specialization along industry line, design thinking, and learning to communicate with customers.

Ruavi Kumar Jain (Ph.D)
Sr. Faculty Member
Icfai Research Center, HQ