Software organization have been quite active at re-organizing almost all other groups within their organization and at providing them with lots of quantitative information for decision making.
But how well are software organizations themselves performing? And how do they objectively benchmark against within their own industry and against their competitors? Typically, software organizations do not use measures (and do not want to..). And if you have an MBA background and work in a software organization, you will feel quite lonely in this management culture!
David is Right, software development companies are left with the mistaken belief they are doing fine, when in actuality, they are not since they do not have the basic skills to determine success or failure. David's book presents quite a refreshing view at how to look at the future for software developers and for their organizations.
Alain Abran
Marie Curie International Fellow
Universidad del Paris Vasco, Sans Sebastian - Donostia, Spain